Video Testimonials - Getting The Best Results:

One of the most powerful things you can do when you are marketing your business product or service is to show that it does what it’s meant to do.

If it’s a product – does it work?
If it’s a service – does it provide what people want?

For testimonials one of each of the seven following works best to give a broad overview of you business and products from a customers point of view.

1. One testimonial saying what great service you provide
2. One testimonial talking about the quality of the product
3. One testimonial saying how easy you are to do business with
4. One testimonial talking about the value for money
5. One testimonial talking about the outcome derived from using your product or service and how it exceeded their expectations
6. One testimonial saying how much they have recommended the products or service to their friends and family
7. One testimonial saying, “I’ve tried other companies products or other companies services and they don’t measure up to yours”.

Have a range of testimonials to endorse what you do from every single angle.

Think of it as a CAT scan – providing clarity from every single angle and providing absolute transparency so there is zero doubt in anyone’s mind.

Referrals don’t always happen just by accident. They are the product of a great customer experience – a mix of sales, marketing and customer-support efforts.

It’s too easy to forget to remind customers how great their experience was so that they will be more willing to make further referrals.

Out of sight is definitely out of mind, in this case. Identify the ‘ideal’ referral candidates, articulate your company’s USP and how it relates to their purchase with you, create the ideal environment for referrals and - do remember to thank the referrers.

Referrals, they say, are the best low-cost marketing projects you can deliver.

The best way to make referrals work for you is to use them on your website in the form of Video.

Then, write out the referals and publish in your brochures and in articles regarding your business.