Online video production gives you high return on investment

How we discovered the power of Online Video Testimonials

Like so many great innovations, we discovered the power of online Video Testimonials by accident. In 2006, when we were a fledgling corporate video production company, we decided to film a number of Video Testimonials from our clients for inclusion in our promotional DVD. Practically as an afterthought, we made them available on our website using online video.

Increased enquiries

When we posted our customers' testimonials on our website, we experienced a measurable increase in the number of online enquiries. When a visitor viewed our site, the ability to watch one of our customers talking about their experience of our service, delivered a level of confidence in our product that trumped any number of leaflets, glossy brochures, or corporate video productions we could produce. Visitors stayed on our website longer, watched further online video clips and clicked on other pages to read more about us.

Speeding up the sales cycle

Our customers' testimonials held visitors’ interest and gave them confidence in our corporate video production services. Buyers were talking to other buyers, possibly with similar concerns to themselves. The consequence was that a greater number of potential customers accepted our proposals. The lead time from initial contact to sale also reduced dramatically, as customers were far more certain we would fulfil our obligations and achieve their expectations.

High return on investment

We approached our video production clients and asked them to trial online Video Testimonials for themselves as part of their Internet marketing. They found the Video Testimonials enhanced their reputation in the way they were hoping for from their corporate video production, but at a much lower cost. Also, whereas their promotional video production needed updating regularly to keep it current, the Video Testimonials stayed relevant over time, with the content as powerful as ever, so their overall return on investment was far, far higher.

Once we decided to set-up a specialist Video Testimonials service, it quickly became clear that to use a traditional corporate video production crew, able to travel anywhere in the UK, was neither cost effective nor practical. So, we developed the Web Video Unit™.

Web Video Unit™

The Web Video Unit™ is a remotely operated mobile recording system in a box. Everything required to enable your customers to record their messages about you is delivered in the Web Video Unit™. We can deliver it anywhere in the UK and it is ready to record within minutes of your customer opening the lid.

Learn how we produce Video Testimonials.