How Testimonials Maximise Your Marketing Success

One of the biggest mistakes that many businesses make is not using any or poor testimonials in any of their marketing activities. It’s a very competitive marketplace and business and consumers are getting ever wary of all the promotional offers that are presented to them on a daily basis.

To gain maximum interest businesses have to present the best credibility, benefits and value to prospects, who obviously don’t know them.

Testimonials are an essential marketing tool, and the best low cost way to achieve credibility is to use testimonials from satisfied customers. Testimonials have more weight with prospects because they are not perceived as a flat out advert or marketing hype. They are made by people who in some cases are risking their professional reputation in endorsing the quality and benefits of other business products or services.

Through testimonials, you’re telling people you, your company, product or service is great, and a testimonial from a happy customer “proves it.” Testimonials will greatly increase response and they should be used in all promotions, including in advertising, direct mail, website, etc. Now, written testimonials are okay, but as long as they include a picture and the full name of the endorser.

The ultimate testimonial has to be one presented via video, as the personal appearance, the body language, and the tone of the voice, go along way in proving a sincere testimonial.

I especially recommend Video Testimonials Ltd, who I consider, are an exciting and great new specialised video testimonial service in the UK. This company offers you and your business, a very important, and beneficial marketing presentation service, at a very competitive price.

“The fact that consumers think opinions posted online are as trustworthy as brand Web sites speaks to the power of online reviews and recommendations. It also means that marketers need to focus as much attention on what consumers say about their brands online as they do on creating the brand Web sites themselves. The easiest thing to do is to make consumer feedback an essential part of every brand Web site.

In all these studies, word of mouth has more of an impact than traditional forms of advertising. Having a word-of-mouth marketing strategy is becoming essential for marketers.” Debra Aho Williamson, senior analyst at eMarketer.