Trust in Advertising - ‘Word-of-mouth’: the most powerful selling tool
Produced by The Nielson Company, October 2007
“The recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy.” 78% of respondents said they trusted - either completely or somewhat – the recommendation of other consumers.
The Internet in Britain: 2007
Produced by Oxford Internet Surveys, 2007
“Getting information about and buying products are popular commercial uses of the Internet, but doubts remain about quality assessment of the products bought online and the lack of face-to-face contact.” 59% think it is difficult to assess product quality when shopping on the Internet. 37% are uncomfortable with the lack of face-to-face contact.
Word-Of-Mouth Phenomenon Spreads Across The Globe
Produced by GfK Roper Consulting, 20th June 2006
“We now know that people hold the power in the global marketplace. Accessing the word-of-mouth network is no longer optional… success will be dependent on using this channel wisely.” 70% of consumers across the globe trust friends, family, or other people when searching for information or ideas on products to buy.